VIC2RY Consulting
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Strategy consulting

Know where to open, who you're up against and what to grow into next

We research the decision in front of you with the kind of data chains pay research firms for: maps, census figures, listings and thousands of customer reviews. You get a short report with a clear recommendation, and a meeting to go through it.

Talk about your decision Try the site scorer
Built for Restaurants and cafés Dental and health clinics Salons and personal services Shops Trades and home services
Start with the decision

What are you trying to decide?

Open a branch to see what we'd look at and what you'd get back. Most projects start on one branch and touch a second before they're done.

I need to decide...
  • Where to open, or whether to moveSite selection

    We compare neighbourhoods or specific addresses side by side, on the same factors a chain's real-estate team would use, weighted the way you care about them.

    • What we look at
      • Who lives and works within a short walk or drive: population, ages, incomes and household sizes from census data
      • Competitors already there, and how busy and well liked they are, judged from their reviews
      • Rent and lease terms for the kind of space you need
      • Foot and car traffic, transit and parking
      • Whether the build-out fits the loan or budget paying for it
    • What you get
      • A ranked shortlist, with the reason behind each rank
      • A supply-and-demand map around each address
      • A checklist for judging new listings the same way after we're done
  • Why a competitor is winning, or how to beat oneCompetitive insight

    We read what customers say about you and the businesses around you, so you can see where you're ahead and where they are. Reviews tell you a lot once someone reads all of them instead of the latest five.

    • What we look at
      • Every public review for you and your nearest rivals, sorted by what it's about
      • How each business's rating has moved over the last year or two
      • Listing photos, menus or service lists, hours and posted prices
      • Services and hours nobody nearby offers yet
    • What you get
      • A side-by-side comparison of you and the rivals your customers also consider
      • The complaints you can fix quickly, and the strengths worth advertising
      • Gaps in the local market you could fill
  • What to grow into nextGrowth strategy

    Once the market is clear, we help you pick the next move and the order to make it in, with costs you can take to a lender.

    • Questions we answer
      • Should you add a service, a product line or a second location first?
      • Are your prices right for your area and your rivals?
      • Which marketing channels bring the customers you actually want?
      • What will it cost, and how will you pay for it? (see Financing)
    • What you get
      • A growth plan with costs and a timeline
      • Market figures traced to public sources a bank can check
Try it

Watch a shortlist change with your priorities

Five sample neighbourhoods for a sit-down restaurant. Move the sliders to say what matters most to you. In a real study the scores come from census data, listings and reviews, and we agree the weights with you before any research starts.

People who live or work within a short walk or drive
Restaurants of the same kind close by
Asking rent for similar space
Passers-by, transit stops, parking

    Sample data for illustration. Not a real study.

    Recent work

    Examples, with names removed

    We don't name clients without their say-so. These describe real projects.

    Site selection

    A Persian restaurant in North York choosing its second location

    The owner had three must-haves for the new site and a budget tied to a government-backed loan of about $300,000. We screened 24 trade areas across the GTA against those criteria and the loan's rules.

    Each listing the owner finds now gets checked against the same screen before anyone books a viewing.

    Competitive insight

    Dental practices in a US coastal city

    For each practice we compared its public reviews, its rating over time and its listed services with those of the nearest rivals, and wrote up what patients praise, what they complain about and what nobody nearby offers.

    Delivered as a one-page report per practice.

    Owner training

    "Know before you sign," a talk for business owners

    How to check a location, a competitor or a price before committing money to it, using free public data and AI, and how to catch AI when it makes numbers up.

    See the talks

    How a project runs

    From your question to a recommendation

    1. First conversation

      You tell us the decision and your deadline. We tell you what we'd research and what it costs.

    2. Agree the yardstick

      Before any research, we agree which factors count and how much, so the answer isn't bent to fit afterwards.

    3. Research

      Public data, listings and reviews, with every figure traced back to its source.

    4. Report and walk-through

      A short report with a recommendation, then a meeting with you and anyone else making the call.

    Have a decision coming up?

    Send a short note on what you're deciding and by when. If you'll need a loan to act on it, our financing work picks up from there.

    Send us a note