Recommended Books
The following is a list of book we recommend to our clients and highly vouch for. We have categorized them for you so the list is easier to navigate. We are also planning to add a note, under each book, that presents the most interesting insight from that book. This list is by no means exhaustive, and we have not included many of the classics that you have probably already read!
Most of these books will be especially useful to small business owners. We hope they prove useful to you as well. Enjoy!
Topics covered: Business Plan Prep, Entrepreneurship, Market Research, Marketing, Operations, Strategy
Business Plan Preparation
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Successful Business Plan: Secrets and Strategies Key insight coming up soon! |
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Business Model Generation Key insight coming up soon! |
Entrepreneurship and New Firm Creation
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The Beermat Entrepreneur: What You Really Need to Know to Turn a Good Idea into a Great Business Key insight coming up soon! |
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Patent, Copyright & Trademark: An Intellectual Property Desk Reference Key insight coming up soon! |
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Microtrends: The Small Forces Behind Tomorrow's Big Changes Key insight coming up soon! |
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How to Start a Service Business Key insight coming up soon! |
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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures Key insight coming up soon! |
Market Research
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Market Research Best Practice: 30 Visions for the Future Key insight coming up soon! |
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Successful Surveys: Research Methods and Practice Key insight coming up soon! |
Marketing, Branding, Advertising
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Key insight coming up soon! |
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Consumer Behaviour Key insight coming up soon! |
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Does Your Marketing Sell?: The Secret of Effective Marketing Communications Key insight coming up soon! |
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Key insight coming up soon! |
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Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself Key insight coming up soon! |
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The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth Key insight coming up soon! |
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Made to Stick: Why Some Ideas Survive and Others Die Key insight coming up soon! |
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Unthinking: The Surprising Forces Behind What We Buy Key insight coming up soon! |
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Real-Time Marketing and PR Key insight coming up soon! |
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Duct Tape Marketing Revised & Updated: The Worlds Most Practical Small Business Marketing Guide Key insight coming up soon! |
Operations and Supply Chain
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Supply Chain in Ninety Minutes Key insight coming up soon! |
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Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences Key insight coming up soon! |
Strategy
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Key insight coming up soon! |
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Winning E-brand Strategies: Developing your online business profitability Key insight coming up soon! |