Category |
Icon |
Description |
Business Model |  | WePopp Wants To Cut Down On The Back And Forth When Planning Nights Out With Friends Business Model where app is free and revenues are from affiliate programs with partners http://techcrunch.com/2013/09/03/wepopp/
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Business Planning |  | Restaurant Business Plan - Overview A 9-minute summary of the sections and ideas that need to be covered in a typical restaurant business plan http://www.youtube.com/watch?v=QhetW0-grpI
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Business Planning |  | SWOT Analysis Great template and explanation with examples of Strengths, Weaknesses, Opportunities and Threats for businesses https://depts.washington.edu/oei/resources/toolsTemplates/SWOT_analysis.pdf
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Business Planning |  | How to Write a Great Business Plan - Harvard Business Review An in-depth examination of the POCD (People-Opportunity-Context-Deal) model http://hbr.org/1997/07/how-to-write-a-great-business-plan
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Exit Strategy |  | Selling Your Business: The Trick To Finding The Perfect Buyer Discusses the 3 classes of buyers: Strategic, Financial, and Operator Buyers https://www.openforum.com/articles/selling-your-business-the-trick-to-finding-the-perfect-buyer/?extlink=of-syndication-sb-p
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Financial Projections |  | Marketing Budget This is a great guide by the US Small Business Administration on how to set marketing budgets for a new small business. The huristics are equally applicable in Canada. https://www.sba.gov/blogs/how-set-marketing-budget-fits-your-business-goals-and-provides-high-return-investment
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Financial Projections |  | Cost of AdWords Online Advertising Succint article explaining how Google AdWords works and how much it costs. E.g. it mentions that the average cost per click is between $1 and $2; and that the average small business using AdWords spends between $9,000 and $10,000 per month on it. www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost
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Financial Projections |  | Cost of Radio Advertising This article can serve as a great guide for estimating radio advertising expenses when preparing a business plan for a local small business. It also helps find and negotiate good deals when purchasing such advertising. http://www.fitsmallbusiness.com/radio-advertising-costs/
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Funding |  | Leadership Grants (Canada) Non for profit that issues grants of up to $100,000 to small business owners and entrepreneurs in Canada http://www.leadershipgrants.ca
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Innovation |  | Technologies that are Revolutionalizing Industries VIC2RY Consulting's Facebook page where we post information about new and emerging technologies that are transforming entire industries. https://www.facebook.com/VIC2RY_Consulting-1426578854220357/timeline/
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Innovation |  | How Cooking Lunch Can Be a Business Model Innovation This article shows a good way to attract and maintain talent http://www.innovationexcellence.com/blog/2013/05/06/how-cooking-lunch-can-be-a-business-model-innovation/#sthash.uvgd5vzE.dpuf
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Market Research |  | Market Research That's Specific to the Specialty Food Business This article provides a great example of how to conduct market research when preparing a business plan. While it focuses on the Specialty Food business, the techniques used can be applied to gain valuable insights into other industries as well. http://www.entrepreneur.com/article/254693
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Market Sizing |  | Total Available Market (TAM) Youtube video by Tony Seba from his course at Stanford: "Strategic Marketing of High Tech and Clean Tech" http://www.youtube.com/watch?v=_TgVjdxAcf4
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Online Marketing |  | 20 Ways To Drive More Traffic To Your Blog This webpage is full of practical, actionable advice https://www.openforum.com/articles/20-ways-to-drive-more-traffic-to-your-blog/?extlink=of-syndication-sb-p
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Opportunity Assessment |  | BDC's Analysis and Research Reports on SMEs BDC shares a series of research and unique reports offering insightful knowledge of the SME sector. http://www.bdc.ca/EN/about/sme_research/Pages/default.aspx
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Opportunity Assessment |  | Evaluating New Venture Opportunities Conversations with Venture Capitalists from the Harvard Business School http://www.hbs.edu/entrepreneurship/newbusiness/2004fall_1.html
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Performance Measurement |  | Measuring Supply Chain Performance This report, prepared by USAID (for public health managers) provides a comprehensive list of KPI's (key performance indicators) which apply to most industries. When preparing a business plan it helps to prepare a list of applicable KPI's. http://deliver.jsi.com/dlvr_content/resources/allpubs/guidelines/MeasSCPerf.pdf
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Pitching |  | Pitching to Angels Great notes on how to pitch to angle investors and present business plan to them http://www.cmu.edu/olympus/events/start-smart/pitching-to-angels-cmu-11-2012-1.pptx
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Strategy |  | Strategy 101 - Session 4: Competitive Analysis Excellent short video on competitive analysis and strategy http://www.youtube.com/watch?v=WsjRlSYGh7I
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Strategy - Differentiation |  | Tips on How to Differentiate Your Business In this article you will read tips on how accounting firms would be able to differentiate their services. This serves as a great general article as tax preparation is a field that is preceived to be boring and difficult to generate interest in. http://www.cpapracticeadvisor.com/news/12144785/5-ways-to-differentiate-your-firm-from-the-pack-this-tax-season
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Strategy - Differentiation |  | Want more business? Differentiate your offering. Great article that emphasizes the importance of differentiation and fully communicating it to the consumers. The author uses the example of cruises in the Dominican Republic that specialize in 'Whale Watching' to get his points across. http://www.collisionrepairmag.com/news/features/16552-blog-want-more-business-differentiate-your-offering
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